At this point, I just have to believe that it’s enterprise that’s keeping them afloat. The vast majority of people I know use a MacBook day to day for everything. I primarily use my Mac for everything at this point with the occasional Linux (for when I have time for things to break) and Windows (for when it’s really proprietary software) use in between.
I absolutely cannot comprehend how Microsoft thought that piling garbage software on top of garbage hardware was going to make them any more popular. If you go online, the mainstream discourse is people whining about Apple not delivering Apple Intelligence, and Nvidia raising their prices to incredible heights…yet their market share continues to cast a larger and larger shadow.
Microsoft is out there listening to the loud minority of their tech sphere, which is even dumber than listening to the loud minority of consumers.