Scary…LG has announced a partnership with an ad-tech/data science company to tailor advertising to your emotions while watching television shows.
In a recent press release, marketing and data science company Zenapse announced a partnership with LG to bring “emotionally intelligent insights and targeting” to connected televisions – or ads targeted to your emotions.
This feature does not analyze your visible emotions per say. Rather, it watches the content on the TV with you at all times.
Zenapse will use a technology called “ZenVision” that watches content along with the viewer. That itself isn’t unique. It’s automatic content recognition, or a form of surveillance that understands what type of content you watch, and most smart TVs use it (ZDNET editor Chris Bayer recommends turning this off, by the way).
Traditional automatic content recognition builds a demographic profile including information like your age and location, but ZenVision, which is coming to LG televisions (the company didn’t say which models specifically), takes that information and uses AI to build a psychological profile to show ads that will resonate with you. These ads aren’t just tailored to what kind of content you’re watching, but ones tied to your overall emotions, beliefs, and sentiments.