The emerging nerve center of this faith-tech nexus is in Boulder, Colorado, where the spiritual data and analytics firm Gloo has its headquarters.
Gloo captures congregants across thousands of data points that make up a far richer portrait than any snapshot. From there, the company is constructing a digital infrastructure meant to bring churches into the age of algorithmic insight.
The church is “a highly fragmented market that is one of the largest yet to fully adopt digital technology,” the company said in a statement by email. “While churches have a variety of goals to achieve their mission, they use Gloo to help them connect, engage with, and know their people on a deeper level.”
Thousands of churches have been sold on the idea that spiritual health can be managed like customer engagement.
When it comes to confessing sins, John 1:9 says that believers are to confess their sins to God. If we confess our sins to God, He is faithful and just to forgive us.
We get a little religious here, but the topic calls for it. Also, talking to a priest is like quite literally like talking through a proxy when you want to authenticate with a site.
Moreover, the church is known to be an organization for profit rather than charitable. These are still people, and many of them are corrupted by money, not real faith.
Many may not know this, but in In the Middle Ages, when villages were small communities, the church knew everything that was happening among the people. Everyone confessed to the priest and they were the overseers.
IDK, It feels… different to confess your problems to God than to do it with a dystopian analytics company.
At least priests are in theory prohibited from sharing your confessions or they are excommunicated, these companies whole business model is sharing your data and encouraging data brokers lol.
I confess my problems to God. I don’t need a proxy in form of a priest. This article is an extension of the issue. It’s like a hyper-priest which not only collects your most private data, it also analyzes it. We are delving more and more into abstract ideas that ultimately make no sense. But hey, whatever makes money!
With other people, not between priests and church organisation.
