This is nuts:
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website/
A patent granted to Google on January 27, 2026 titled “AI-generated content page tailored to a specific user” describes a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google’s machine learning model thinks they should see instead.