Why Incognito Mode is a Lie

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Incognito Mode or Private Browsing mode is a feature that every browser has, but what if that was a lie and your activity in private mode could still be tracked? In this video we break down the issues with private browsing mode and what you can do instead to get true privacy!

Sources

0:02 Private browsing - Wikipedia

1:00 Browser Market Share Worldwide | Statcounter Global Stats

1:09 https://www.forbes.com/sites/zakdoffman/2025/04/15/google-confirms-secret-chrome-tracking-how-to-stop-it/

1:55 Privacy Respecting Web Browsers for PC and Mac - Privacy Guides

2:18 Bounce Tracking Meaning & Definition | Brave

2:32 Browser Extensions - Privacy Guides

3:03 Safari - Apple

3:48 A Family Affair: The Reality of Household Device Sharing - Upwave. Bring Science to Top-of-Funnel.

3:59 Firefox private browsing mode ā€” Firefox

4:42 Donate - Privacy Guides

4:53 Privacy Guides Fund

5:53 https://brave.com

6:34 Privacy Respecting Web Browsers for PC and Mac - Privacy Guides

6:55 Ad-Free Privacy Tool/Service Recommendations - Privacy Guides

7:14 https://www.youtube.com/watch?v=v_50cBtSjyQ

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People reading: add this channel to your RSS, you get notified sooner. Also, a better way to ensure you donā€™t miss it.

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Interesting video!

Iā€™d probably change the title to be less sensationalist and clickbaity though and avoid saying/writing things like ā€œtrue privacyā€.

Keep up the good work though :slight_smile:

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It would be interesting to know how Trivalent browser compares.

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Why was Mullvad Browser with a trustworthy VPN not mentioned?

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At 5:18 it is said that ā€œis designed to make every user look the sameā€ in regard to the Tor Browser. This is not true, since that is not possible. What the Tor Browser attempts to do instead is to reduce the number of possible ā€œbucketsā€ users can fall into.

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This is ancient history how does any not know this in 2026?

Many people including myself were aware of this deception well before the 2020 lawsuit was even filed and settled for $1.38B in 2024. Google Agrees to Delete ā€˜Incognitoā€™ Browsing Data to Settle Class-Action Lawsuit | TIME

in 2025, this $5B class action was filed Google to Face $5B Lawsuit Over Tracking Users in Incognito Mode

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