[. . .] Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go.
Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customize it to raise your guard with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.
You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.
This article revealed that this privacy filter feature is called the “Flex Magic Pixel”, which is a display technology that seems to be partly if not fully powered by AI.
Samsung is pairing Flex Magic Pixel with on-device AI. The Korean tech giant showed how the phone can automatically tighten viewing angles when it detects sensitive activity.
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The AI analyzes context locally on the device, not in the cloud, and decides when extra privacy is needed.
Seems like a really cool idea at first glance, but I can’t get past how they are integrating AI with this. Hopefully the AI integration is optional and can be turned off completely. It would actually be fine, in my opinion, if the filter was toggle only. If I ever had a Samsung, I would still prefer a good ole fashion physical privacy filter over this.
It’s actually a hardware feature, the software is just deciding what parts are sensitive and need obfuscating, kinda like auto brightness on a regular screen. I for one couldn’t go around using a privacy screen all the time, the loss of brightness and viewing angle would be too annoying. This makes it so you can hide only stuff you want like a password field or the whole screen and gives you control over it.
I have struggled with trying to use the fingerprint reader at the same time as a privacy filter, so any OS-based way to opt-in certain apps to (or ad hoc use certain apps with) the feature would be nice.
Obviously Samsung devices are not great for privacy, but hopefully this feature makes its way to other devices as well. It seems like pretty cool tech.
They have developed this for 5 years, so I don’t think others can copy that simply. That being said, after they introduce this to more of their phones, they might consider selling the screen to other brands. Probably a few years IMO.