Its a good reminder to people who love to use the cliche “If you’re not paying for the product, you are the product.” that you can, in fact, pay for the product and be the product.
Superbox owners might counter, “Free? I paid $400 for that device!” But remember: Just because you paid a lot for something doesn’t mean you are done paying for it, or that somehow you are the only one who might be worse off from the transaction
Just going to link the other EFF article that is mentioned by krebs as well so people see it.