Google's Privacy Sandbox Is Officially Dead

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Looks like they’re keeping some things like Private State Tokens which is cool, but losing a lot of nice stuff like IP Protection that would’ve been like Private Relay in Chrome. Not gonna miss all the ad tech stuff but there were some cool features in there.

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We believe the proposed interoperable Attribution standard has the potential to support this objective in a privacy-preserving fashion

Looks like Meta/Mozilla ended up being important voices in this after all.

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Cheers for Brave Forgetful browsing!

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And Mullvad Browser’s ephemeral nature!

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