FTC to Ban Data Broker From Selling Location Data

General News
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The FTC will ban Kochava and subsidiary Collective Data Solutions (CDS) from selling the location data of American consumers without explicit consent as part of a settlement stemming from a lawsuit from August 2022.

This is a companion discussion topic for the original entry at https://www.privacyguides.org/news/2026/05/07/ftc-to-ban-data-broker-from-selling-location-data
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So every other data broker can still sell our location. Great.

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Yeah, anyone who “donated" to the “ballroom" can keep selling data. I’m honestly surprised that someone on staff posted this misleading article.

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Did I read it right, it is very narrowly defined : “precise locations” … only for “sensitive locations like mental health clinics…” ?