What you really need to ask yourself is the following:
1. Are they hiding something behind the pretty facade?
2. Is pure quality more important, or is the number of people using the service?
3. Do I seek to trust blindly, or do I use deep reasoning—even if it takes longer to make an accurate decision—by questioning the information I receive from outside sources and not letting myself be guided by emotions?
4. Is there a discrepancy between their words, actions, and what they claim?
5. Are there emerging complexities—not yet patterns—that could later lead to an unexpected surprise?
6. Are there simple to complex patterns with other types of industries, whether similar, identical, or superior?
7. Do their actions demonstrate true quality, or is it merely a facade designed to deceive, manipulate, etc.?
Here is a short list that will help you immensely in these times. It is difficult to put into practice but not impossible, and it requires practice, patience, and self-control. The decision is yours.