I am more surprised by the fact that they had a chance to create a great advertising system here, and still defaulted to aggregation for anonymization.
OFF TOPIC, but I am always irritated when people start claiming they don’t want advertisements and they want the “old internet which was wild and free” back. We can’t have a free internet, someone is always paying. Imagine a web blog. It can’t be free and also have no advertisements unless everyone contributes money for the writer of the blog, and the moderator of the blog, and the web hosting for the blog. A lot of debate around advertising irritates me, because either pay and make the venture sustainable, or watch ads imo. Hate tracking though.