Doing a Vox Pop

I’m interviewing members of the public about data privacy issues.

I want to personalize my approach ie. instead of talking about macro-news like facebook fines or linkedin data breaches.

I want a personalized micro-news approach eg. Data privacy horror stories and info about the person with whom i’m interviewing.

Eg. I was thinking i could run their email through a data breach service and tell them whether their email password has been compromised.

Does anyone have any personalization suggestions? Ways to make the experience more engaging?

NB: i’m in Europe

I wouldn’t personalize it to them personally but give them a specific example they can empathize with.