Check out some of the discourse under this thread, which is so useful that it’s one of my few bookmarked discussions
TL;DR: if you have a Visa or MasterCard, your name is almost never validated, nor oftentimes is your address outside the numeric digits. This allows you to use fake information to poison any analytics, trusting retailers with very little PII that can get linked back to you without bank cooperation
This is more applicable for online purchases. I do not know what information is encoded on standard NFC/tap or swipe transactions in-store