Whitebridge AI sells “reputation reports” on everyone with an online presence.
These reports compile large amounts of scraped personal information about unsuspecting people, which is then sold to anyone willing to pay for it. Some data is not factual, but AI generated and includes suggested conversation topics, a list of alleged personality traits and a background check to see if you have shared adult, political, or religious content.
On its website, Whitebridge AI advertises its services as an AI tool that “will find everything about you online”, and suggests that you can “search for yourself, your partner or your prospects”. Reports about people include social media data, mentions in news reports, photos, “hidden profiles” and “negative press”.
The tool also performs some sort of “background check” to determine if any adult, crime-related, toxic, political, or religious content about people is available online.
The idea of Whitebridge AI seems to be to generate outright scary personal data about people, causing them anxiety – and then charge money for access to it.