Off-topic because I really do not want to unironically discuss Mr.Beast here…but who could have figured.
The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, said Thursday that MrBeast, whose real name is Jimmy Donaldson, violated its privacy guidelines and potentially ran afoul of the federal Children’s Online Privacy Protection Rule (COPPA).
COPPA requires that websites obtain verifiable parental consent before collecting, using or sharing personal data from children under 13.
The missteps occurred when Donaldson, whose YouTube channel has 436 million subscribers, told viewers to enter two sweepstakes competitions without providing any way for them to list their parents’ or guardians’ information so that consent could be obtained, the watchdog said.
Donaldson promised his audience, which includes children under the age of 13, that winners would receive $10,000 based on how frequently they entered QR codes proving they had bought chocolate bars sold by his Feastables affiliate, according to CARU.
I’m just conflicted because 9/10, kids would just input the parent’s contact information anyways without telling them. How can you even address this topic with your child anyways?
Imagine getting your personal email leaked in a data breach because of an online sweepstake you didn’t even know about.