# Thoughts on iCloud with Advanced Data Protection?

**URL:** https://discuss.privacyguides.net/t/thoughts-on-icloud-with-advanced-data-protection/12463
**Category:** Questions
**Created:** 2023-04-24T11:08:37Z
**Posts:** 6

## Post 1 by @Hello — 2023-04-24T11:08:38Z

This is huge right?

Doesn’t this make Apple the only “big” company that has end-to-end encryption? Google and Microsoft don’t have it, right?

But it is proprietary. So there is some trust involved.

So, that leads us to asking, “Should we trust Apple?”

Is it reasonable to trust Apple? I’m thinking that it’s reasonable to trust them because it is part of their business model to protect privacy. But I am open to different perspectives and thoughts.

Is iCloud with Advanced Data Protection a good option? Is it worth putting on Privacy Guides?

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## Post 2 by @jonah — 2023-04-24T15:31:25Z

Google has end-to-end encryption for some major services, but that’s beside the point I think. I don’t foresee iCloud Advanced Data Protection being worth recommending on Privacy Guides as a standalone tool we point to and say “use this for privacy,” although if you already use iCloud I’d certainly encourage enabling it.

I discussed it further here when it launched:

> [@Apple advances user security with powerful new data protections](https://discuss.privacyguides.net/t/apple-advances-user-security-with-powerful-new-data-protections/10778/4):
>
> Lots of important gotchas here. Don’t get me wrong, this is great, but there are definitely drawbacks to be aware of. The main one being their use of [convergent encryption](https://en.wikipedia.org/wiki/Convergent_encryption) for file deduplication: Some metadata and usage information stored in iCloud remains under standard data protection, even when Advanced Data Protection is enabled. For example, dates and times when a file or object was modified are used to sort your information, and checksums of file and photo data are used to help Apple de-…

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## Post 3 by @sbeve — 2023-04-24T22:21:56Z

> [@Hello](#):
>
> So, that leads us to asking, “Should we trust Apple?”

You might find the answer here…

> **[Should You Trust Apple?](https://www.youtube.com/watch?v=uLPG-KF3GAc&feature=youtu.be)**
>
> Apple markets itself as a privacy company. But what does that really mean?They just made some big announcements that will improve the privacy of the average ...

In summary, Apple offers better privacy for the masses, but not necessarily _extreme_ privacy.

> [@jonah](#):
>
> Google has end-to-end encryption for some major services, but that’s beside the point I think.

I believe that client-side encryption (not E2EE) is only available for the workplace suite. However, since Apple is currently the only “big” company that offers end-to-end encryption, their example may compel other companies to implement similar features.

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## Post 4 by @Hello — 2023-04-25T02:50:53Z

> [@jonah](#):
>
> Google has end-to-end encryption for some major services

Oh I haven’t heard of that. They don’t have it for Google Drive though right?

> [@jonah](#):
>
> I discussed it further here when it launched:

Thanks.

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## Post 5 by @Hello — 2023-04-25T02:52:37Z

> [@404](#):
>
> You might find the answer here…

Thank you.

What is your setup?

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## Post 6 by @sbeve — 2023-04-26T00:03:21Z

> [@Hello](#):
>
> What is your setup?

I do use iCloud to backup stuff like photos, notes, contacts, documents.