# Nearly 50% of Android Apps use Mobile Trackers | James O'Claire

**URL:** https://discuss.privacyguides.net/t/nearly-50-of-android-apps-use-mobile-trackers-james-oclaire/25694
**Category:** General
**Tags:** article
**Created:** 2025-03-11T16:49:12Z
**Posts:** 1

## Post 1 by @KevPham — 2025-03-11T16:49:12Z

> **[Nearly 50% of Android Apps use Mobile Trackers – James O'Claire](https://jamesoclaire.com/2025/03/11/nearly-50-of-android-apps-use-mobile-trackers/)**

In his personal blog, Open Attribution founder [James O’Claire](https://jamesoclaire.com/) conducted s survey of popular trackers utilized by Android Apps. He found that almost 50% of these apps rely on 4 trackers:

> There are 5 large mobile app trackers, also called MMPs. Those are AppsFlyer, Adjust (owned by AppLovin), Branch and Yandex AppMetrica. These mobile attribution companies track users data across many apps. For **Android nearly 50% of all apps contain a mobile app tracker and for iOS a bit less at 1 in 4 apps**. This number of course skews much higher for apps and games that spend money on advertising to gain users and thus **rely on mobile app attribution**.
> 
> A **quick note on the methodology:** These numbers are based on [AppGoblin’s data for de-compiled Android and iOS apps which is currently around 40k](https://appgoblin.info/companies). This is only a fraction of the ~2m active Android and iOS Apps on the App Stores but is ranked by the most popular apps.